Personal branding is a requirement for success in business. You are competing every day whether you have a job or are looking for one, positioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and achieve your goals with a strong personal brand.
Karen Kang will conduct this interactive workshop and cover:
- Why personal branding is a requirement in today’s changing world
- Important personal branding lessons from well-known business leaders
- How to stand out from the competition
- How to identify your Cake and Icing (rational value and emotional value) for a winning brand
- A framework for your brand strategy
Karen Kang is a recognized brand strategist and the founder and CEO of BrandingPays LLC. She is also the author of Branding Pays: The Five-Step System to Reinvent Your Personal Brand. Karen will be available to autograph her book.
AWIB Members: FREE
1290 Avenue of the Americas, 6th Floor
(between 51st and 52nd Street)
6:00 PM - 9:00 PM
These past several months, AWIB had so many great events. Click here to check out the highlights.
A panel discussion with enterprising young Asian women on how they followed their dreams and turned their business into a reality.
Speakers included Shauna Mei, CEO and Founder, AHALife; Gauri Manglik, Co-Founder, Fondu and SpotOn; Benita Singh, Co-Founder, Source4Style; and Cheryl Yeoh, Co-Founder, Reclip.It. Mitra Kalita, award-winning journalist and author moderated the event.
The stories of these young entrepreneurs creating their own opportunities for themselves inspired attendees. The event was held at the Metropolitan Museum of Art, The Ruth and Harold D. Uris Center for Education.
AWIB’s educational class Marketing: For Today’s Small Business was held on April 24 at Microsoft in NYC. Small business entrepreneurs on a limited budget learned about the most cost effective marketing strategies. Strategy Director, Dhara Naik from Likeable Media, showed attendees how to use social media to bring in sales. Real world examples combined with an interactive workshop allowed attendees to put their new knowledge into use. Particular attention was paid to navigating the changing array of marketing and social media tools to achieve results in niche businesses.
Asian Women In Business (AWIB) held the 2nd Annual Raising the Bar, a forum featuring prominent Asian women in the legal profession on Wednesday, April 11, 2012 at Paul, Weiss, Rifkind, Wharton & Garrison LLP in New York City.
Check out some photos of the distinguished judges and attendees enjoying the event.
Karen R. King, Counsel, Paul, Weiss, Rifkind, Wharton & Garrison LLP
The Honorable Marilyn D. Go, United States Magistrate Judge (E.D.N.Y.)
The Honorable Doris Ling-Cohan, New York State Supreme Court Judge
The Honorable Toko Serita, New York City Criminal Court Judge
Asian Women In Business (AWIB) presents the 2nd Annual Raising the Bar, a forum featuring prominent Asian women in the legal profession. The forum will be held on Wednesday, April 11, 2012 from 6:00 pm to 9:00 pm at Paul, Weiss, Rifkind, Wharton & Garrison LLP, 1285 Avenue of the Americas, New York City.
This year, we are focusing on Asian women on the bench. We will have a conversation with a rare group of Asian women, all sitting judges in New York. The panelists are:
The Honorable Marilyn D. Go
United States Magistrate Judge (E.D.N.Y.)
The Honorable Doris Ling-Cohan
New York State Supreme Court Judge
The Honorable Toko Serita
New York City Criminal Court Judge
Karen R. King, Counsel, Paul, Weiss, Rifkind, Wharton & Garrison LLP, will moderate the event. More information on the speakers can be found at www.awib.org/raisingthebar2012.
Our esteemed panel will have a frank discussion on the various processes of becoming a judge, the lack of representation of Asian women in the judiciary, and their decision to answer the call of public service.
Each of our panelists’ stories is a testament of hard work and perseverance resulting in a real contribution to society. Their stories help explain the situation of Asian women in the judiciary today, while shaping the way forward.
Raising the Bar is open to those interested in learning about the quest of Asian women as they seek a wider and more influential role in the legal system. An RSVP is absolutely required via online registration at www.awib.org/events or by calling 212.868.1368.
Networking Reception includes hot and cold hors d’oeuvres.
Asian Women In Business is once again holding its informative four (4) part series, Starting Your Business 101, an essential how-to guide for budding entrepreneurs and existing small business owners. The classes will be held at Microsoft, Midtown Manhattan location.
- March 6, 2012, Tuesday
Writing a Business Plan (6:00-8:30pm)
Writing a business plan is the only way to get started. Come learn from industry experts what the elements of an effective plan are. You will realize the importance of strategic planning and leave with essential research tools and resources to establish your own business goals.
- March 13, 2012, Tuesday
Legal Structures, Taxes & Record Keeping (6:00-8:30pm)
This informational class will help you navigate the legal structures you need to succeed by discovering what is available and what is best for your business. You will learn the essentials of cash flow, balance sheets, record keeping, taxes, and even the best software for your small business needs.
- March 20, 2012, Tuesday
Marketing - On and Offline Strategies (6:00-8:30pm)
Create an effective marketing plan by outsmarting your competitors and effectively targeting your niche market. Learn how to use social media to find the customers that will help your business grow. It is possible to work within your budget to design the right promotions for your business. Learn it all in this short 2.5 hour class.
- March 27, 2012, Tuesday
Financing and Risk Management (6:00-8:30pm)
Here you will learn all you need to know about loans, investments, credit lines, SBA guarantees, and alternative financing. Our industry expert will also teach you how to identify, assess, and prioritize your risk through proven risk management strategies.