AWIB’s “Marketing—On and Offline Strategies” workshop was well-received despite the inclement weather which threatened the NY metropolitan area. Small business owners and aspiring entrepreneurs gathered at Microsoft on November 26 to hear three marketing experts speak about effective and practical ways to promote one’s business on a limited budget.
Sandy Hussain, founder and CEO of fashion startup LUXLY, kicked off the workshop with her presentation on traditional marketing strategies for startups and small businesses.
Then Kunwei Lin, a digital marketing specialist who has worked at award-winning ad agencies, gave the audience a wealth of information on SEM/SEO, social media, and video marketing.
Neerja Patel, founder of Neerja PR, rounded out the workshop by explaining some public relations tools that can be used to engage with customers.
As usual, the workshop ended with a networking session, during which participants had the opportunity to share information with one another and to ask the speakers additional questions.
Many of the attendees commented on how useful they found the workshop to be and were pleased by the fact that all of the speakers were very willing to share helpful tips based on their own business experiences.