AWIB was a community sponsor of the Hong Kong Trade Development Council’s (HKTDC) ”Think Asia, Think Hong Kong” USA symposium. The symposium brought together those who want to explore new markets with business opportunities emerging in Asia and the Chinese mainland.
This event was held at the Hilton New York on June 11, 2013.
Sinovision put together this video covering our Branding Pays workshop event, held at Microsoft on February 28, 2013.
Personal branding is a requirement for success in business. You are competing every day whether you have a job or are looking for one, positioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and achieve your goals with a strong personal brand.
- Why personal branding is a requirement in today’s changing world
- Important personal branding lessons from well-known business leaders
- How to stand out from the competition
- How to identify your Cake and Icing (rational value and emotional value) for a winning brand
- A framework for your brand strategy
1290 Avenue of the Americas, 6th Floor
(between 51st and 52nd Street)
A panel discussion with enterprising young Asian women on how they followed their dreams and turned their business into a reality.
Speakers included Shauna Mei, CEO and Founder, AHALife; Gauri Manglik, Co-Founder, Fondu and SpotOn; Benita Singh, Co-Founder, Source4Style; and Cheryl Yeoh, Co-Founder, Reclip.It. Mitra Kalita, award-winning journalist and author moderated the event.
The stories of these young entrepreneurs creating their own opportunities for themselves inspired attendees. The event was held at the Metropolitan Museum of Art, The Ruth and Harold D. Uris Center for Education.
2011 AWIB Highlights
2011 marked AWIB’s 16th successful year of helping Asian women achieve their entrepreneurial goals and advance professionally in their chosen fields. From seminars on how to start a business, to corporate leadership development, AWIB members and supporters enjoyed a variety of networking events and learning experiences geared towards helping them develop new skills, meet the right people and enhance their work as professionals and entrepreneurs. In 2012, we will continuously strive to encourage and develop Asian women leaders in business.
AWIB’s educational class Marketing: For Today’s Small Business was held on April 24 at Microsoft in NYC. Small business entrepreneurs on a limited budget learned about the most cost effective marketing strategies. Strategy Director, Dhara Naik from Likeable Media, showed attendees how to use social media to bring in sales. Real world examples combined with an interactive workshop allowed attendees to put their new knowledge into use. Particular attention was paid to navigating the changing array of marketing and social media tools to achieve results in niche businesses.