Our “Starting Your Business 101” workshop series starts next week!


The workshop facilitators have all been confirmed!  We have an awesome lineup of speakers, all of whom are experts in their respective fields.  Workshop participants will have the chance to gain first-hand information from the speakers as well as network with their fellow entrepreneurs.

So what are you waiting for?  RSVP today at awib.org/events.  The workshops begin next week!


Writing a Business Plan
Tuesday, November 5
- Why and when you need a business plan
- Elements of an effective plan
- Importance of strategic planning
- Using research and resources to make your case

Speaker: Alicia Yoon, co-founder of Peach and Lily, an e-commerce site offering the best in Asian beauty products

Legal Structures, Taxes & Record-keeping
Tuesday, November 19
- Legal structure; deciding what is best for your business
- Accounting essentials: cash flow, balance sheets, record-keeping & taxes
- Software for small businesses

Speakers: Samiya (Simi) Mir, partner at Katona & Mir specializing in employment and business law; and Chunyee Miot, an NYS-certified public accountant with over 10 years of experience

Marketing—On and Offline Strategies
Tuesday, November 26
- Create a marketing plan
- Outsmart your competitors and effectively target your market
- Use social media to create a buzz, find customers, and grow your business
- Expand your marketing strategy without expanding your budget

Speakers: Neerja Patel, a seasoned PR and marketing professional who owns a boutique public relations firm specializing in media and entertainment; Kunwei Lin, a digital marketing expert with experience in SEO/SEM and social media at award-winning ad agencies; and Sandy Hussain, founder and CEO of Luxly and co-founder of FashionDigitalNY.com and OliviaPalermo.com.

Financing Your Business
Wednesday, December 4
- Loans, investments, credit lines & SBA guarantees
- Alternative financing (in light of the recent passage of the JOBS Act, a law that encourages crowdfunding for small businesses and startups, special attention will be given to crowdfunding and how entrepreneurs can use it to help finance their enterprise)
- How much financing do you really need?
- What do lenders look for?

Speakers: Jeannie Clark, business specialist at Flushing Bank; Cindy Chin, CEO and founder of CLC Advisors, a management consulting firm specializing in venture strategy, innovation, and alternative investments; and Paul Yun, founder and CEO of Escargot NY, a tech startup that creates mobile device accessories

All workshops will take place from 6pm to 8:30pm at Microsoft (1290 Avenue of the Americas, at the corner of 52nd Street in NYC).

Pricing is $20 per workshop (or $40 for the entire series) for AWIB members and $30 per workshop (or $80 for the whole series) for non-members.

RSVP is required on our website at awib.org/events under “Starting Your Business 101.”

AWIB’s “Starting Your Business 101: Open the Door to Your Success” workshop series starts November 5!

AWIB is holding its annual “Starting Your Business 101” workshop series starting on November 5th!  Current and aspiring entrepreneurs are welcome to attend our four-part workshop series, which will give them the tools they need to successfully run a business.  The first workshop will be on Writing a Business Plan and will be led by Alicia Yoon, co-founder of Peach and Lily (www.peachandlily.com), an e-commerce site offering the best in Asian beauty products. Alicia holds an MBA from Harvard Business School and has a background in finance and management consulting.

The workshop will cover:
- Why and when you need a business plan
- Elements of an effective plan
- Importance of strategic planning
- Using research and resources to make your case

Date & Time: Tuesday, November 5, 2013 from 6:00pm to 8:30pm
Location: Microsoft, 1290 Avenue of the Americas (Corner of 52nd Street), NYC

For more info and to RSVP, visit awib.org/events and look under “Starting Your Business 101.”

Marketing: For Today’s Small Business April 24

AWIB’s educational class Marketing: For Today’s Small Business was held on April 24 at Microsoft in NYC. Small business entrepreneurs on a limited budget learned about the most cost effective marketing strategies.  Strategy Director, Dhara Naik from Likeable Media, showed attendees how to use social media to bring in sales.  Real world examples combined with an interactive workshop allowed attendees to put their new knowledge into use. Particular attention was paid to navigating the changing array of marketing and social media tools to achieve results in niche businesses. 

More Info & Upcoming Events 

Asian Women In Business Scholarship

Asian Women In Business promotes exceptional Asian female students who have demonstrated scholarship, leadership, community service and/ or entrepreneurship. For more information on eligibility and the application click here