Personal branding is a requirement for success in business. You are competing every day whether you have a job or are looking for one, positioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and achieve your goals with a strong personal brand.
- Why personal branding is a requirement in today’s changing world
- Important personal branding lessons from well-known business leaders
- How to stand out from the competition
- How to identify your Cake and Icing (rational value and emotional value) for a winning brand
- A framework for your brand strategy
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AWIB’s educational class Marketing: For Today’s Small Business was held on April 24 at Microsoft in NYC. Small business entrepreneurs on a limited budget learned about the most cost effective marketing strategies. Strategy Director, Dhara Naik from Likeable Media, showed attendees how to use social media to bring in sales. Real world examples combined with an interactive workshop allowed attendees to put their new knowledge into use. Particular attention was paid to navigating the changing array of marketing and social media tools to achieve results in niche businesses.
Asian Women In Business is once again holding its informative four (4) part series, Starting Your Business 101, an essential how-to guide for budding entrepreneurs and existing small business owners. The classes will be held at Microsoft, Midtown Manhattan location.
- March 6, 2012, Tuesday
Writing a Business Plan (6:00-8:30pm)
- March 13, 2012, Tuesday
Legal Structures, Taxes & Record Keeping (6:00-8:30pm)
- March 20, 2012, Tuesday
Marketing - On and Offline Strategies (6:00-8:30pm)
- March 27, 2012, Tuesday
Financing and Risk Management (6:00-8:30pm)