Upcoming Event: Brand Yourself for Leadership and Business Success

Personal branding is a requirement for success in business.  You are competing every day whether you have a job or are looking for one, posit­­ioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go?  You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one.  Learn how to stand out from the crowd and achieve your goals with a strong personal brand.

Karen Kang will conduct this interactive workshop and cover: 
  • Why personal branding is a requirement in today’s changing world
  • Important personal branding lessons from well-known business leaders
  • How to stand out from the competition
  • How to identify your Cake and Icing (rational value and emotional value) for a winning brand
  • A framework for your brand strategy
Karen Kang is a recognized brand strategist and the founder and CEO of BrandingPays LLC.  She is also the author of Branding Pays: The Five-Step System to Reinvent Your Personal Brand. Karen will be available to autograph her book.
AWIB Members: FREE
Non-Members: $25

1290 Avenue of the Americas, 6th Floor
(between 51st and 52nd Street)
6:00 PM - 9:00 PM

Register Here

Marketing: For Today’s Small Business April 24

AWIB’s educational class Marketing: For Today’s Small Business was held on April 24 at Microsoft in NYC. Small business entrepreneurs on a limited budget learned about the most cost effective marketing strategies.  Strategy Director, Dhara Naik from Likeable Media, showed attendees how to use social media to bring in sales.  Real world examples combined with an interactive workshop allowed attendees to put their new knowledge into use. Particular attention was paid to navigating the changing array of marketing and social media tools to achieve results in niche businesses. 

More Info & Upcoming Events 

Starting Your Business 101 Workshop Series

Asian Women In Business is once again holding its informative four (4) part series, Starting Your Business 101, an essential how-to guide for budding entrepreneurs and existing small business owners. The classes will be held at Microsoft, Midtown Manhattan location.

  • March 6, 2012, Tuesday 
    Writing a Business Plan (6:00-8:30pm)
Writing a business plan is the only way to get started.  Come learn from industry experts what the elements of an effective plan are.  You will realize the importance of strategic planning and leave with essential research tools and resources to establish your own business goals.
  • March 13, 2012, Tuesday 
    Legal Structures, Taxes & Record Keeping (6:00-8:30pm)
This informational class will help you navigate the legal structures you need to succeed by discovering what is available and what is best for your business.  You will learn the essentials of cash flow, balance sheets, record keeping, taxes, and even the best software for your small business needs.
  • March 20, 2012, Tuesday 
    Marketing - On and Offline Strategies (6:00-8:30pm)
Create an effective marketing plan by outsmarting your competitors and effectively targeting your niche market.  Learn how to use social media to find the customers that will help your business grow.  It is possible to work within your budget to design the right promotions for your business.  Learn it all in this short 2.5 hour class.
  • March 27, 2012, Tuesday 
    Financing and Risk Management (6:00-8:30pm)
Here you will learn all you need to know about loans, investments, credit lines, SBA guarantees, and alternative financing.  Our industry expert will also teach you how to identify, assess, and prioritize your risk through proven risk management strategies.