Personal branding is a requirement for success in business. You are competing every day whether you have a job or are looking for one, positioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and achieve your goals with a strong personal brand.
- Why personal branding is a requirement in today’s changing world
- Important personal branding lessons from well-known business leaders
- How to stand out from the competition
- How to identify your Cake and Icing (rational value and emotional value) for a winning brand
- A framework for your brand strategy
1290 Avenue of the Americas, 6th Floor
(between 51st and 52nd Street)
2011 AWIB Highlights
2011 marked AWIB’s 16th successful year of helping Asian women achieve their entrepreneurial goals and advance professionally in their chosen fields. From seminars on how to start a business, to corporate leadership development, AWIB members and supporters enjoyed a variety of networking events and learning experiences geared towards helping them develop new skills, meet the right people and enhance their work as professionals and entrepreneurs. In 2012, we will continuously strive to encourage and develop Asian women leaders in business.
Asian Women In Business (AWIB) held the 2nd Annual Raising the Bar, a forum featuring prominent Asian women in the legal profession on Wednesday, April 11, 2012 at Paul, Weiss, Rifkind, Wharton & Garrison LLP in New York City.
Check out some photos of the distinguished judges and attendees enjoying the event.
Karen R. King, Counsel, Paul, Weiss, Rifkind, Wharton & Garrison LLP
The Honorable Marilyn D. Go, United States Magistrate Judge (E.D.N.Y.)
The Honorable Doris Ling-Cohan, New York State Supreme Court Judge
The Honorable Toko Serita, New York City Criminal Court Judge